Natalie K. Hall


Coming soon...





Senior User Experience Researcher / Virtusa
May 2016 - present
Qualitative user research, usability studies, and team leadership; highly skilled in developing a deep understanding of the user toward the design and development of simple and innovative products.

User Experience Intern / Rundown
October - December 2015
Led a team of researchers in an evaluation of the Rundown software; conducted expert review and usability study to identify issues and make redesign recommendations.

Development Director / ACLU of Indiana
January 2013 - October 2014
Directed organizations strategic development plan; increased revenue by 29%.

Annual Fund Manager / Planned Parenthood of Indiana
August 2011 - March 2012
Led an average of 10 direct response campaigns annually; increased overall direct response revenue by 137% between FY08 and FY12 by introducing donor segmentation strategy based on past giving behavior.

Development Coordinator / Planned Parenthood of Indiana
September 2009 - August 2011

Launched monthly giving program, exceeded goal by 14% in first year; orchestrated agency-wide employee giving campaign; exceeded goal by 12%.



M.S. Human-Computer Interaction
Indiana University, Indianapolis
2014 - 2016

B.A. Communication & Culture
Indiana University, Bloomington
2003 - 2008


Continued Learning & Community

UX Design Track
Bloc Online Bootcamp
February 2017 - present

Experience Makers
January 2016 - present

Late-Breaking Work
CHI Conference
May 2017

ITEC Scholar
Indiana University, Indianapolis
January - May 2016



Natalie is the most outstanding UX Researcher that I have ever worked with. She is a continuous learner, and a thought leader for both her colleagues and her customers. Natalie leads with patience and has a passion for approaching each project with the most appropriate research methods. I’m thankful that I have the privilege of working with Natalie and really enjoy working alongside Natalie as we solve user experience challenges for our clients.
— Dan Laughlin, UXMC-NNg, Director of UX, Virtusa
I had the pleasure of working with Natalie on a usability research project. I was very impressed with not only her recommendations and insights, but her professionalism, project management skills, and attention to detail. Natalie and her team exceeded all my expectations - by a lot - and I hope our paths cross again in the future. She clearly has invested a lot of time developing her craft, and her skills, and it shows. She delivered for us at a level comparable to that of people with 7 - 10 years of experience in the space. If you’re looking for a bright, intelligent, well-spoken, confident person who will represent your company positively, and can deliver world-class outcomes working comfortably with people from the C-Suite on down, you should talk to Natalie. She was an absolute joy to work with, and I look forward to watching her career develop.
— Taulbee Jackson, President/CMO, Rundown
Natalie has all the best qualities of someone in the experience design field. She practices empathy, is collaborative, is an initiator, loves to learn, and is a natural leader. I had the pleasure to first get to know Natalie through a partnership between her graduate school and my company. She led the research and design efforts for her team and kept them on track as they designed our next gen mobile app. I also have gotten to know her leadership skills in the design community as she has led the UX book club for our local meetup. I strongly recommend Natalie and believe she would bring a valuable perspective and great research and design skills to any team. I look forward to working with her again in the future.
— Christina Dunbar, User Experience Researcher, Amazon


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